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I am going to share about this topic from my experiences gained working in start-ups, scratch start-ups and helping organization to build product capabilities. Before, I move ahead and share more on the topic, let me quote from experiential leanings:
"In the tug-of-war between vision-driven founders and ROI-focused investors, the Product Guy becomes the rope, not just pulled in two directions but responsible for holding the fabric of the startup together."
What I felt as a Product Guy while working closely with with Founders and Investors
Being a Product Guy, it is like being a modern-day orchestra conductor—coordinating the symphony of development, design, marketing, and data analytics while aligning the company's long-term vision with the immediate demands of the market. However, one of the most challenging aspects of this role is undoubtedly the dual expectation of satisfying the company's founders and investors. I have learned some valuable lessons during my tenure, and I'd like to share those insights in the hope that they might aid you in the product journey.
The Investor Perspective
Investors typically desire one thing: growth. They've invested their money in the expectation of a significant return, and they will relentlessly track metrics like Monthly Active Users (MAU), Customer Acquisition Cost (CAC), and Life Time Value (LTV) to gauge progress.Often, the expectations of investors and founders can seem irreconcilable. Here’s how I managed to find a middle ground:
Prefer to have a "Visual Canvases / Frameworks" that helps all people to see what we are talking and building common understanding
Challenge 1: Serving Multiple Stakeholders - From Sales to C-Suite
Challenge 3: Compliance, Customisation and Penalty
Include you business and regulatory compliance in your development so that your cost of change would be lower and can be done easily.
Challenge 4: The Long Sales Cycle and Feature Roadmaps
Challenge 5: Speed to Market vs Product Perfection
The Issue: Investors in a pre-revenue start-up are keen on seeing quick market validation—sometimes any validation—of the product. The CEO, or founder, may insist on perfecting the product before any kind of launch.Challenge 7: Funding Allocation
The Issue: Investors often want their capital to go towards aggressive user acquisition and marketing to prove market fit. CEOs might prefer this early funding to go into product development and talent acquisition.Try NOT to create Obligation or an overhead.
The Product Guy Dilemma is a perpetual balancing act. While the scales may tip in favor of one party at times, the trick lies in maintaining equilibrium without compromising the product or relationships. Transparent communication, negotiation skills, and data-backed decisions are the navigational tools that help steer through this challenging yet exhilarating journey.
Anubhav Sinha
Anubhav Sinha is a Co-founder of Product Capability Uplift and he is a contributing as a Course Developer for major tracks of the Product Capability Academy courses. In this role, Anubhav leads the Capability Building of the Product Academy as well as works as the Product Thinker of the Product Capability Uplift Product Academy.
Anubhav Sinha is a product coach, a product management practitioner and technology product geek with around one and half decade plus of the product management and development experience that ranges widely in the B2B, B2B2C and B2IB product space.
He is known for contributing and creating products majorly in the start-up space, helping start-ups in their early stages and contributing industry product organisations as user-experience flow optimiser. He had served industry as Principal Product Owner [co-founder], Product and Design Thinking Coach, Product Owner and Transformation Coach.
Anubhav holds a Post-Graduation in Marketing - IB and Bachelor of Engineering in Electrical and Electronics.